Qunar Releases Data on Silver-Haired Generation's Cold-Escape Residency and Inbound Tourism
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On October 16, 2026, Qunar Travel released travel data for the silver-haired generation. TravelDaily China reported that in the two weeks around the Double Ninth Festival, the volume of air travel by users aged 60 and above increased by 40% compared with the same period of the previous month; the proportion of silver-haired passengers on flights was about 16%, reaching twice the highest single-day value during the National Day holiday; in 2026, hotel bookings by users aged 60 and above residing in third-tier and lower-tier cities increased by 40%, and the average single residency duration for the elderly group reached 12.6 days; among passengers booking flights with non-Chinese passports, those aged 60 and above accounted for 13%, among whom European elderly tourists increased by 30%. On the same day, Pinchain Tourism reported that in the two weeks around the Double Ninth Festival, the volume of air travel by the elderly increased by 40% compared with the same period of the previous month, the proportion of the "silver-haired generation" on flights reached twice that of the National Day holiday, and starting this week, "migratory elderly people" flying south to escape the cold entered the peak period, with an average residency duration of 12.6 days; in 2026, hotel bookings by users aged 60 and above residing in third-tier and lower-tier cities increased by 40%, and overall travel spending was nearly 20% higher than the market average; among passengers booking flights with non-Chinese passports, those aged 60 and above accounted for 13%, and European elderly tourists increased by 30%. The two reports differ in their wording on the proportion of the silver-haired generation on flights: the former said about 16%, while the latter said it reached twice that of the National Day holiday.
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- TravelDaily ChinaQunar: Around Double Ninth Festival, flight bookings by users aged 60 and above rose 40% month-on-month; silver-haired travelers are among the fastest-growing groups for inbound tourism
Qunar data shows that in the two weeks around the Double Ninth Festival, the number of flight trips taken by users aged 60 and above rose 40% compared with the same period last month; silver-haired travelers accounted for about 16% of passengers on flights, reaching twice the highest single-day level during the National Day holiday. In 2026, hotel bookings by users aged 60 and above who permanently reside in third-tier and lower-tier cities increased 40%, and the average length of a single stay for the elderly group reached 12.6 days. Among travelers booking flights with non-Chinese passports, elderly people aged 60 and above accounted for 13%, with elderly tourists from Europe increasing 30%.
- Pinchain TourismQunar: "Migrant-bird seniors" winter migration peak season begins
Qunar data shows that in the two weeks around the Double Ninth Festival, the number of elderly people traveling by air increased by 40% compared with the same period last month, and the proportion of "silver-haired" passengers on flights reached twice that of the National Day holiday. Starting this week, "migrant-bird seniors" flying south to escape the cold has entered its peak period, with an average stay of 12.6 days. In 2026, hotel bookings by users aged 60 and above residing in third-tier and lower-tier cities increased by 40%, and their overall travel spending was nearly 20% higher than the market average. Foreign silver-haired travelers are also increasing in tandem; among passengers booking flights with non-Chinese passports, those aged 60 and above accounted for 13%, with elderly European tourists growing by 30%.
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