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IHG Hotels & Resorts Expands LINE MINI App in Thailand and Taiwan

1reports1reporting sources2026-08-14Update

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IHG leverages LINE's high-usage platform to boost direct bookings and member engagement, impacting business traveler booking experience and hotel distribution.

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8月14日
  1. IHG Newsroom
    IHG Hotels & Resorts Expands LINE MINI App in Thailand and Taiwan

    IHG becomes the first hotel group to launch its own LINE MINI App in Thailand and Taiwan, following last year's Japan launch, accelerating its regional digital strategy. The app integrates booking for over 7,000 hotels, IHG One Rewards membership and management, with exclusive launch campaigns. LINE has 195 million monthly active users in Asia, including 56 million in Thailand and 22 million in Taiwan.