Skift Live Tourism Summit: Five Decisions in the Room
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Live tourism is reshaping travel revenue, seasonality, and infrastructure planning. Travel companies that treat events as one-off windfalls rather than year-round partnerships may miss recurring revenue, while destinations that fail to negotiate value-sharing upfront bear costs and risk without capturing upside.
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- Skift FeedSkift Live Tourism Summit: Five Decisions in the Room
Skift will host its Live Tourism Summit on September 22, 2026, at North Javits Center in New York City, focusing on how live events have become a primary demand driver in global travel. The summit is structured around five decisions: surge versus long-term investment, how cities and promoters split value, readiness versus reality in handling demand, yield versus access in pricing, and competition versus coordination. Skift Research notes travelers now choose the moment — a concert, festival, or sporting event — and build the trip around it.