UN Tourism: Global tourism grows 0.4% in the first half of the year
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On October 20, 2026, the 20th UN Tourism/PATA Tourism Trends and Outlook Conference opened in Guilin, Guangxi, with more than 300 government officials, experts, scholars and tourism industry representatives attending, under the theme "New Frontiers: Tourism Trends in the Age of AI." At the conference, UN Tourism released the latest World Tourism Barometer report; a relevant person in charge of Trip.com Group delivered a keynote speech. A report on October 21 stated that Liu Shijun, Executive Director of UN Tourism, noted at the conference that global tourism grew 0.4% in the first half of this year, with the Asia-Pacific region growing 1%; what was released at the conference was the September 2026 edition of the World Tourism Barometer. Tian Guicheng of Hong Kong Polytechnic University introduced that the university has launched the world's first AI master's degree in tourism. The conference was first held in Guilin in 2007 and has become a tourism exchange and cooperation platform with international influence.
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- China Tourism News20th UN Tourism/PATA Tourism Trends and Outlook Conference held in Guilin
The 20th UN Tourism/PATA Tourism Trends and Outlook Conference opened on October 20 in Guilin, Guangxi, with more than 300 government officials, experts, scholars and tourism industry representatives attending. The theme is "New Frontiers: Tourism Trends in the Age of Artificial Intelligence." A relevant person in charge of Trip.com Group delivered a keynote speech, and UN Tourism released the latest report of the World Tourism Barometer. The conference was first held in Guilin in 2007 and has become a tourism exchange and cooperation platform with international influence.
- Pinchain TourismUN Tourism: Global tourism grows 0.4% in first half of the year, Asia-Pacific region grows 1%
Liu Shijun, Executive Director of UN Tourism, stated at the 20th UN Tourism/PATA Tourism Trends and Outlook Conference held in Guilin that global tourism grew 0.4% in the first half of this year, and the Asia-Pacific region grew 1%. The conference, themed "New Frontiers: Tourism Trends in the Age of AI," was attended by more than 300 delegates, and the September 2026 edition of the World Tourism Barometer was released at the conference. Tian Guicheng of Hong Kong Polytechnic University introduced that the university has launched the world's first master's degree in tourism AI.