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GetYourGuide Taps Creators to Write Reviews for Tour Operators

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This program could change the review ecosystem for tour bookings, helping new operators gain visibility but raising concerns about review authenticity and independence. For OTAs and travel tech companies, creator content may become a new tool to boost conversion.

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9月15日
  1. Skift Feed
    GetYourGuide Taps Creators to Write Reviews for Tour Operators

    GetYourGuide is testing a Creator Review program that connects tour operators with content creators who write detailed, honest reviews to help new listings overcome the cold-start problem. Internal research found travelers are three times more likely to book an activity with three reviews. The feature is in beta and will roll out to the full creator community soon.