DirectBooker announces hotel partners, ChatGPT app
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DirectBooker's partnerships indicate hotels are actively embracing AI distribution channels to stay competitive in AI-driven search, potentially reshaping hotel booking and offering business travelers more direct booking options and potential price advantages.
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- PhocusWire All NewsDirectBooker announces hotel partners, ChatGPT app
DirectBooker, an aggregator connecting hotels to AI assistants, has announced supply agreements with five hotel chains including BWH Hotels and Radisson Hotel Group, and launched an app in ChatGPT and a connector in Claude. Founded by former Tripadvisor and Google Travel executives, the company uses model context protocol (MCP) to deliver real-time availability and rates to AI platforms. DirectBooker aims to help hotels capture direct bookings in AI-driven search, reducing reliance on OTAs.