Hangzhou Explores Integration of the "Sweet Economy" with Matchmaking and Cultural Tourism
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On November 3, 2026, China Tourism News reported that Hangzhou is exploring the "sweet economy," bringing matchmaking consumption into the cultural tourism market. Hangzhou has launched 100 matchmaking tourism specialty experience sites, 10 matchmaking-themed tourism routes, and 11 "love gifts," and has put the 1314 "Love Bus" into service. In 2025, the Xihu District marriage registration office moved into Xixi National Wetland Park, with supporting "Xi Di" (Joy Embankment) landscaping, and introduced nearly 20 "sweet economy" service providers; the Qiandao Lake Moonlight Island Marriage Registration Service Center links with outdoor certificate-issuing bases such as the Botanical Garden and Alpha City, forming a "one center, multiple sites" matchmaking cultural tourism layout. At present, the relevant scene combinations and layout have been disclosed publicly, and the report did not mention a subsequent implementation timetable.
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- China Tourism NewsHangzhou's Exploration of the "Sweet Economy": How Wedding and Romance Consumption Integrates into the Cultural Tourism Market
Hangzhou is introducing wedding and romance consumption into the cultural tourism market through combinations of settings. It has launched 100 distinctive wedding and romance tourism experience sites, 10 wedding and romance-themed tourism routes and 11 "love gifts," and has put the 1314 "Love Bus" into service. In 2025, the Xihu District marriage registration office moved into Xixi National Wetland Park, with supporting "Xidi" landscaping and the introduction of nearly 20 "sweet economy" service providers; the Qiandao Lake Moonlight Island Marriage Registration Service Center, meanwhile, links with outdoor certificate-issuing bases such as the Botanical Garden and Alpha City, forming a "one center, multiple sites" wedding and romance cultural tourism layout.
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