Hunan Launches Xiangchao Football-Culture Tourism Consumption Campaign
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Using football match traffic to drive accommodation, dining and surrounding-trip spending exemplifies binding sports events to tourism consumption scenarios, offering reference value for destination marketing, ticket-stub economics and licensed-merchandise operations.
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- China Tourism NewsHunan Launches Xiangchao Football-Culture Tourism Consumption Campaign
On September 19, the 2026 Xiangchao football-culture tourism consumption campaign "Chasing Xiangchao with Passion, Enjoying Hunan" launched at Changsha Binjiang Cultural Park, co-hosted by the Hunan Provincial Department of Culture and Tourism, Hunan Culture, Sports and Tourism Industry Group, the Hunan Football Association and relevant municipal governments. Centered on the Changsha-Zhuzhou-Xiangtan "Xiangchao Night" consumption theme, the campaign builds "second venue" fan zones linking fan streets, official licensed-product markets, consumption-scene releases, cultural tourism benefit policies and city-level match viewing. It released the Xiangchao second venue, signed official licensed-…