EU Commission to Propose Digital Fairness Act
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The DFA would reshape EU online consumer-protection rules, potentially tightening compliance requirements for platform design, pricing, subscriptions and influencer marketing, forcing digital services targeting European users to reassess product and marketing processes.
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- European Commission Press CornerEU Commission to Propose Digital Fairness Act
EU Commissioner for Consumer Protection McGrath said at a Dublin conference on online safety for children and young people that the Commission will present a Digital Fairness Act (DFA) by the end of this year to close gaps in consumer protection rules for the digital age. The DFA could address dark patterns, misleading influencer marketing, unfair personalisation and personalised pricing, subscription-management difficulties, and drip pricing paired with dynamic pricing, and may consider switching off attention-maximising features by default and prohibiting loot boxes for minors. The Commission has already issued preliminary DSA findings against Meta and TikTok.