Lufthansa Group and Amadeus Partner on Retail Transformation
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This is Amadeus Nevio's largest engagement to date, covering nine airlines, signaling accelerated adoption of modern airline retailing based on IATA's Order standard. For distribution and travel management companies, the Order model may gradually replace traditional tickets and Passenger Name Records.
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- Amadeus NewsroomLufthansa Group and Amadeus Partner on Retail Transformation
Lufthansa Group selected Amadeus as a key technology provider, with nine group airlines planning to adopt Amadeus Nevio's AI-native modular solutions for personalized retailing, Order, and Delivery Management. The approach aims to enable a single Order view and improved servicing throughout the journey. Lufthansa Group is expected to become the first airline group to adopt Amadeus Delivery Management, which includes capabilities such as a digital Journey Pass and fulfilment tracking.