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Travel marketers prepare for the rise of AI agents

1reports1reporting sources2026-05-28Update

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For travel companies, B2A marketing is the new frontier, impacting brand visibility and competitiveness in AI-driven discovery and booking.

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5月28日
  1. PhocusWire All News
    Travel marketers prepare for the rise of AI agents

    As AI reshapes travel discovery and booking, the industry is learning to market to AI agents (B2A). Phocuswright research shows travelers are increasingly willing to book with AI, and marketers must adapt. Expedia Group is building parallel agent marketing capabilities, emphasizing unique data.