Meituan Releases 2026 Annual County-Level Consumption Report
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On October 15, 2026, Meituan released the "2026 Annual County-Level Consumption Report." The report shows that in the first half of 2026, the number of county-level tourists achieved double-digit year-on-year growth, and tourist consumption accounted for nearly 30% of the overall county-level consumption scale. County-level tourism destinations showed a pattern of "stable leaders, new niche entrants," with visitor numbers to Yanshan County in Jiangxi, Habahe County in Xinjiang, and other places increasing by more than 70% year-on-year, and tourists' search volume for list keywords such as "Must-Eat List" increasing by 423% year-on-year.
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- TravelDaily ChinaMeituan Report: Tourists Contribute Nearly 30% of County-Level Consumption, Everyday Experiences Enter Travel Lists
Meituan's "2026 Annual County-Level Consumption Report" shows that in the first half of 2026, the number of county-level tourists achieved double-digit year-on-year growth, with tourist consumption accounting for nearly 30% of the overall county-level consumption scale. County-level tourism destinations show a pattern of "stable leaders, new niche additions," with tourist numbers in places such as Yanshan County, Jiangxi, and Habahe County, Xinjiang, growing by more than 70% year-on-year, while tourists' searches for list keywords such as the "Must-Eat List" increased by 423% year-on-year.
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