Drifter targets AI discovery gap with visibility platform for destinations
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As AI becomes the primary interface for travel discovery, destinations need to understand their performance in AI recommendations. Drifter offers the first AI visibility tool built for places, helping DMOs and travel businesses optimize their AI presence and avoid becoming invisible in AI-driven discovery channels.
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- PhocusWire All NewsDrifter targets AI discovery gap with visibility platform for destinations
Startup Drifter has launched Currents, an AI visibility analytics platform that helps destination marketing organizations (DMOs), hotels, and attractions monitor how they appear across AI platforms such as ChatGPT, Gemini, and Perplexity. The platform runs real traveler queries to analyze whether a place gets mentioned, what sources AI cites, and how it stacks up against competitors. Drifter also offers Dock, an embeddable on-domain AI layer that captures traveler intent data. Paid tiers start at $4,999 per year.