G Adventures targets $700 million in revenue for 2026
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On October 5, 2026, Skift Feed reported that G Adventures founder Bruce Poon Tip is no longer responsible for day-to-day operations and has transitioned to chairman of G Travel Community, a holding company established in 2023, with Ben Perlo serving as G Adventures CEO. This privately held adventure travel company does not publish consolidated annual reports; UK company registration filings and Canadian records show its UK entity revenue is $447 million, providing a rare window for outsiders to observe its operating conditions before and after the pandemic. The report did not disclose the specific basis, timeline, or progress toward achieving the $700 million revenue target.
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- Skift FeedHow G Adventures supports a year of $700 million in revenue
G Adventures founder Bruce Poon Tip is no longer responsible for day-to-day operations and has transitioned to chairman of G Travel Community, a holding company established in 2023, with Ben Perlo serving as G Adventures CEO. This privately held adventure travel company does not publish consolidated annual reports; UK Companies House filings and Canadian records show its UK entity's revenue was $447 million, providing a rare window for outsiders to observe its operating conditions before and after the pandemic.
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