JTB and Shikoku Aquarium Collaborate on 'Traveling Aquarium' Cruise Event
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This event showcases a new model for travel companies to promote regional tourism and sustainability through experiential content, relevant for MICE and destination marketing.
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- JTB Group NewsroomJTB and Shikoku Aquarium Launch 'Traveling Aquarium' Cruise Event
JTB is partnering with Shikoku Aquarium Development to hold a 'Traveling Aquarium Cruise' on 14 November 2026, sailing from Takamatsu Port around the Seto Ohashi Bridge. Two departures are offered, a day cruise and a sunset cruise, featuring onboard marine-life exhibits, live music, a fish quiz rally and onboard sales. Adult fares are 4,000 yen for the day cruise and 5,000 yen for the sunset cruise, with child fares of 2,000 yen and 3,000 yen. The event is the second in the 'XX Aquarium' series and sits under JTB's Setouchi Island Concierge Service (SICS).