Lodging Lowdown: Highgate Names New CMO, BWH Debuts Extended-Stay Property
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Continued expansion in the extended-stay segment, with groups like BWH accelerating their footprint, offers business travellers more apartment-style lodging options; the Chicago strike authorization could disrupt local hotel operations and corporate travel accommodation.
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- Hotel Dive FeedLodging Lowdown: Highgate Names New CMO, BWH Debuts Extended-Stay Property
Several hotel industry developments this week: Highgate appointed Erica Doyne as chief marketing officer; she brings nearly two decades of hospitality and travel leadership experience, most recently as CMO of Cardinal Financial and previously in marketing executive roles at Hyatt. BWH Hotels opened @HOME by Best Western McDonough in Georgia, a 128-suite extended-stay property marking the brand's first location in the state and Southeast region and its second in the U.S. Separately, more than 7,000 union hotel workers in Chicago voted to authorize a strike, which could become the city's largest hotel strike.