GetYourGuide says Asia-Pacific is its fastest-growing region
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On November 4, 2026, GetYourGuide co-founder and COO Tao Tao said at the Unlocked Summit in Bangkok that Asia-Pacific is already the company's fastest-growing region over the past two quarters, and that Thailand is currently the platform's number-one destination in Asia. He pushed back on the stereotype that Asian travelers only like large group tours and photo-check-in stops, and said AI is not the threat people fear. The report also mentioned that GetYourGuide, at Florence's request, removed an entire category of tourism products, and helped an ancient Italian city reopen to tourists. Progress remains at the above statements and measures; the report did not provide specific growth figures or a follow-up timetable.
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- Web in TravelGetYourGuide Co-Founder Tao Tao on APAC Growth, AI, and Why 'Reducing Travel' Is the Wrong Answer
Speaking at the Unlocked Summit in Bangkok, GetYourGuide co-founder and COO Tao Tao said APAC has been the company's fastest-growing region for the past two quarters, and Thailand is currently the platform's number-one destination in Asia. He pushed back on the stereotype that Asian travelers only like large group tours and photo-check-in stops, and said AI is not the threat many fear. GetYourGuide also delisted an entire category of travel products at Florence's request and helped an ancient Italian city reopen to tourists.
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