UTour Group post-Golden Week off-peak travel bookings up 45% year-on-year
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On October 12, 2026, UTour Group released post-Golden Week off-peak travel market data. The report said off-peak market bookings from October to December increased 45% compared with the same period last year. The top five domestic popular destinations were Xinjiang, Jiangxi, Jiangsu, Sichuan, and Inner Mongolia; the top five outbound popular destinations were Spain, Portugal, Australia, New Zealand, and Egypt. The report also said that driven by visa-free policies and cost-effectiveness, Southern Hemisphere reverse-season travel increased 55% year-on-year, with product prices down about 10% compared with peak season; the cost-effectiveness of autumn products for Spain and Portugal in Europe decreased by about 15%.
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- Pinchain TourismDiversified Products from U-Tour Heat Up the Post-Golden Week Market
U-Tour's off-peak market bookings from October to December increased by 45% compared with the same period last year. The top five domestic popular destinations are Xinjiang, Jiangxi, Jiangsu, Sichuan, and Inner Mongolia; the top five outbound destinations are Spain, Portugal, Australia, New Zealand, and Egypt. Southern Hemisphere off-season travel grew by 55% year-on-year, driven by visa-free policies and cost-effectiveness, with product prices dropping by about 10% compared with the peak season; the cost-effectiveness of autumn products for Spain and Portugal in Europe dropped by about 15%.
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