Tongcheng Travel Upgrades First-Time International Flyer Service
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The upgrade bundles online benefits with end-to-end airport services, directly addressing first-time cross-border travelers' unfamiliarity with procedures and refund concerns, reflecting how OTAs are competing for new customers in the outbound growth market through service differentiation.
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- Pinchain TourismTongcheng Travel Upgrades First-Time International Flyer Service
On September 14, Tongcheng Travel announced a full upgrade of its first-time international flyer service, supported by eight hub airports including Shanghai Hongqiao, Beijing Daxing, Chengdu Tianfu, Hangzhou Xiaoshan, Qingdao Jiaodong and Zhengzhou Xinzheng, as well as airlines such as Air China, China Southern, Korean Air and Singapore Airlines. The upgraded service offers first-time international ticket buyers a coupon package worth 480 yuan and a free "new customer regret card" covering up to 240 yuan in refund fees. Passengers who book through the platform can access end-to-end airport support from check-in and security to boarding and arrival, with VIP security lanes available at some…