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JTB and H2O Collaborate on Parent-Child Food Education Program

1reports1reporting sources2026-08-18Update

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JTB's regional co-creation project shows travel companies expanding into experience economy; business travelers may note new team-building or incentive travel options.

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8月18日
  1. JTB Group Newsroom
    JTB and H2O Collaborate on Parent-Child Food Education Program

    JTB and H2O Retailing announced a collaboration on the 'Shokuiku Caravan' program, themed around Tamba chestnuts, allowing parents and children to experience the full process from harvesting, product-making to sales. The events will be held on September 26 and October 17 at Tamba City and Hanshin Umeda Main Store. The program aims to promote regional exchange and has received certification from the Ministry of Agriculture, Forestry and Fisheries.