Agoda: K-pop concerts drive growth in Taiwan accommodation searches
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Agoda search data shows that during the BTS Kaohsiung concert, international travelers' accommodation search volume increased 3.6 times compared with two weeks earlier, and during the BIGBANG Taipei concert, international search volume increased 38%. Japanese travelers saw the largest increase, with searches for Kaohsiung exceeding 14 times and for Taipei exceeding 6 times. The Kaohsiung City Government said that since 2023 the concert economy has brought about NT$18.9 billion in tourism output value.
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- Agoda NewsroomAgoda Report: BIGBANG and BTS Concerts Drive Growth in International Travel Searches to Taiwan
Agoda search data shows that during the BTS concert in Kaohsiung, international travelers' accommodation search volume increased 3.6 times compared with two weeks earlier, and during the BIGBANG concert in Taipei, international search volume increased 38%. Japanese travelers showed the largest increase, with searches to Kaohsiung exceeding 14 times and to Taipei exceeding 6 times. The Kaohsiung City Government said that since 2023, the concert economy has generated about NT$18.9 billion in tourism output.