Leveraging Viral Check-ins to Convert Tourism Traffic into 'Retention'

Taking Chaoshan tourism as an example, the article analyzes the problem that traffic from viral check-ins is difficult to convert into 'retention'. It points out issues such as inadequate supporting services and homogenized business formats, and proposes countermeasures including deepening cultural experiences, people-oriented services, optimizing business structures, and promoting regional linkages. It emphasizes converting one-time check-ins into repeat visits through immersive experiences, honest operations, and diversified product supply.