How Church's Texas Chicken manages tech creep
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The case illustrates how a large restaurant chain prioritizes technology investments around unit-level economics amid store expansion and surging tech demand, offering lessons for hospitality and restaurant technology leaders.
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- Hospitality TechnologyHow Church's Texas Chicken manages tech creep
At the Restaurant Technology Network's (RTN) September town hall, Jeff Caplan, Senior Vice President and Chief Technology Officer of Church's Texas Chicken, shared how to manage growing technology demand with limited resources. Church's has more than 1,500 locations worldwide, and the broadening scope of technology, accelerated by AI adoption, is increasing pressure. Caplan grounds every technology decision in maximizing unit-level economics, focusing on guest experience, making it easier to prepare great food, and making restaurants easier to manage. About 80% of U.S. locations are franchised. The company is building a corporate data lake producing AI-based and traditional analytics delive…