Content Ecosystem Operations Practice at Qingzhao Spring City · Mingshui Ancient Town
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On October 26, 2026, Pincheng Travel published an analytical article focusing on the transformation of Chinese scenic areas from relying on a single IP to building an urban content ecosystem. The article uses Qingzhao Spring City · Mingshui Ancient Town as an example, introducing that the scenic area takes Li Qingzhao and spring water as its content foundation and builds a content ecosystem through regularly scheduled four-season activities such as the Yi'an Poetry Gathering, Morning Wine Fair, and Fox Spirit Garden Party, rather than relying on a single IP to attract traffic. The article discloses that during the 2026 National Day Golden Week, the scenic area received nearly 150,000 visitors, staged more than 200 performances daily, and its more than 2,000 guest rooms were fully "fed." Xu Fei, executive president of the scenic area, said that traffic and popularity are only results, not goals. Currently, this report is the latest development of the event, and there are no subsequent data updates.
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Qingzhao Spring City · Mingshui Ancient Town builds its content foundation on Li Qingzhao and spring water, constructing a content ecosystem through regular four-season activities such as the Yi'an Poetry Gathering, Morning Wine Market, and Fox Spirit Garden Party, rather than relying on a single IP to attract traffic. During the 2026 National Day Golden Week, the scenic area received nearly 150,000 visitors, staged more than 200 performances daily, and its over 2,000 guest rooms were fully "fed." Executive President Xu Fei said that traffic and popularity are only results, not goals.