Viator's Updated Operator Agreement Formalizes Channel Partners' Pricing Power

Viator updated its global supplier agreement this month, clarifying that channel partners (such as OTAs, airlines, banks) have the right to set final retail prices. This may allow partners to discount or use tours as loss leaders, further reducing operator pricing control. Viator frames it as clarification, but observers note the new terms pave the way for large platforms to ingest massive volumes of non-sourced listings.