Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism
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Fengning illustrates how a county-level destination can build a year-round product system by layering intangible heritage, lodging, and wellness onto a single theme IP; its subsidy policy, training scale, and visitor data offer reference for assessing county destination capacity and investment opportunities.
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- China Tourism NewsFengning Builds Horse-Culture IP to Drive Multi-Sector Tourism
China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.