PhocusWire's travel tech news briefs: Headlines from HITEC 2026
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HITEC 2026 showcased the latest trends in hotel technology, with AI applications in operations, booking, and guest experience taking center stage. These innovations promise to improve efficiency, drive revenue, and enhance guest experience, offering valuable insights for the hotel industry and business travel buyers.
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- PhocusWire All NewsTravel tech news briefs from HITEC 2026
At HITEC 2026, several companies launched new products: Amadeus introduced AI commerce solution Amadeus Max, with pilots showing 44.7% of AI-driven visitors reaching the booking engine; Aven Hospitality launched a redesigned booking engine on SynXis with 3x faster page loads; Virdee rebranded as Virdee.ai and launched an AI platform; Oracle embedded AI suite into OPERA Cloud, adopted by Wyndham and others.