RUN+ City Running Carnival Test Event Explores New Culture-Commerce-Sports-Tourism Model

On September 12, the first test event of RUN+ City Running Carnival (RUN+Beer) was held at Beijing Chaoyang Park, where 2,000 runners completed a 6km loop and went directly to a beer festival. The event uses a 'light professional run + limited carnival' model; the test event was untimed, and future official races will use chips and operate as full professional events. Runners stayed on the lawn for an average of two hours, with short post-race spending paths and smooth conversion. The model does not rely on heavy assets and can be held in parks, riversides, or neighborhoods, with beer, coffee, bread, and city cultural products flexibly integrated; future themes will change by city and seaso…