74% of STR Experience Bookings Occur Before Check-In, Localbird Data Finds
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The report exposes a structural flaw in relying on post-check-in upselling, highlighting the 7-14 day pre-arrival window as peak buying intent. Hotels should integrate PMS and CDP to drive dynamic upsells for high-margin in-property services.
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- Hospitality Technology74% of STR Experience Bookings Occur Before Check-In, Localbird Data Finds
Digital concierge platform Localbird released its State of STR Experiences 2026 report, analyzing 7,500+ bookings across the US, Mexico, and Costa Rica. Data shows 74% of experience bookings occur before check-in. In the premium market ($500+/night), concierge engagement is 44%, conversion 18%, and average spend per stay $1,000. In-property services yield 27% higher average order value than external tours, with private chefs leading at $464 per booking. The report emphasizes optimizing pre-arrival communication and booking engines to capture this critical revenue window.