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Amadeus study: 75% of U.S. travelers use AI for planning, but booking trust lags

1reports1reporting sources2026-08-03Update

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For the travel industry, AI is accepted in planning but trust lags in booking and payment, suggesting companies need human oversight and transparent controls in AI tools to drive adoption.

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8月3日
  1. Amadeus Newsroom
    Amadeus study: 75% of U.S. travelers use AI for planning, but booking trust lags

    Amadeus' report 'Tailored Horizons' reveals that 85% of U.S. travelers agree AI saves time and provides personalized recommendations, with 74% using AI during trip planning. However, trust declines when AI takes action: only 20% would allow AI to spend money autonomously within a budget, while 43% would allow it only with conditions. Travelers still desire human oversight, with 51% preferring a combination of AI and human expertise.