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Travel's third-largest sector faces its defining decade
1reports1reporting sources2026-03-03Update
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Experiences grow faster than overall travel but lag in digitization, offering significant opportunities for OTAs and distributors.
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3月3日
- PhocusWire All NewsTravel's third-largest sector faces its defining decade
According to a joint report by Phocuswright and Arival, the in-destination experiences market reached $271 billion in 2025, surpassing pre-pandemic levels, and is projected to exceed $340 billion by 2029. Online channels grew from 17% of bookings in 2019 to 33% in 2025, with a projected 42% by 2029. OTAs are the fastest-growing channel, but the sector remains under-digitized.