IHG and EasyJet Launch SME Loyalty Partnership
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The tie-up links airline and lodging SME loyalty benefits, giving travel buyers cross-supplier membership value and signalling that hotel groups are using cross-brand alliances to compete for SME travel spend.
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- Business Travel NewsIHG and EasyJet Launch SME Loyalty Partnership
IHG Hotels & Resorts and EasyJet have launched a global partnership linking their business-traveller programs, IHG Business Edge and EasyJet Plus. IHG Business Edge members receive a 10 percent discount on a new EasyJet Plus membership plus benefits such as priority security screening, priority boarding, seat selection and extra cabin baggage. EasyJet Plus SME members gain access to IHG Business Edge benefits, including preferred rates and loyalty perks at participating IHG hotels worldwide, and reach IHG One Rewards Gold Elite status after their first eligible stay. IHG has pursued similar corporate-targeted collaborations with Delta Air Lines, Singapore Airlines and Hertz to bolster IHG B…