Agoda Highlights Six Asian Coffee-Themed Destinations
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The feature shows an OTA using lifestyle themes such as coffee culture as a destination-marketing hook, linking content to accommodation, flight and activity bookings, reflecting OTA competition for customer acquisition beyond price.
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- Agoda NewsroomAgoda Highlights Six Asian Coffee-Themed Destinations
Agoda published a feature highlighting six Asian destinations known for their coffee culture: Da Lat in Vietnam, Ipoh in Malaysia, Jeju in South Korea, Bali in Indonesia, Hualien in Taiwan and Chiang Rai in Thailand. Andrew Smith, Senior Vice President of Supply at Agoda, said coffee gives travelers an easy way into a destination. Agoda said its platform covers more than 6 million holiday properties, 130,000 flight routes and 300,000 activities worldwide.
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Not enough continuous observation data yet, so no trend is drawn for now.