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Cutting through the AI noise: Hospitality's next era
1reports1reporting sources2026-06-22Update
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Differing views from hotel executives reflect uncertainty in the industry's transformation, offering guidance for technology investment and distribution strategies.
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6月22日
- PhocusWire All NewsCutting through the AI noise: Hospitality's next era
At HITEC 2026, hospitality executives discussed AI's impact on the relationship between hotels and distribution platforms. Keryn McNamara of Aimbridge Hospitality believes AI can remove middlemen and provide frictionless, customized experiences; Scott Strickland of Wyndham sees AI as an additional booking channel; Floor Bleeker of In2 Consulting thinks AI will democratize distribution and change loyalty; Lennert de Jong of Another Star is more conservative. The discussion also covered changes in the hotel experience by 2030.