Atour Executive Discusses Mid-to-High-End Hotel Breakthrough and Changes in the Business Travel Market
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On October 14, 2026, at the 2026 Global Travel News Summit Accommodation Industry Summit, Wu Jianfeng, President of Atour Group's Hospitality Business Group HBG and Group Co-Chief Financial Officer, said that Atour's biggest competitor is constantly changing user demand, brands should precisely identify the needs of target groups, and premium pricing is the natural result of operations. He disclosed that Atour has more than 2,100 stores, retail revenue accounted for more than 40% in the second quarter, overall hotel GMV was about 30 billion yuan, and the high-end brand Sahe plans to open only 50 in the next ten years.
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- TravelDaily ChinaDialogue with Atour's Wu Jianfeng: Our biggest competitor will always be user demand
Wu Jianfeng, President of Atour Group's Hospitality Business Group (HBG) and Group Co-Chief Financial Officer, said at the 2026 Global Travel News Summit Hospitality Industry Summit that Atour's biggest competitor is constantly changing user demand, and that brands should precisely identify the needs of their target groups, with premium pricing being a natural result of operations. He disclosed that Atour has more than 2,100 stores, that retail revenue accounted for more than 40% in the second quarter, that overall hotel GMV was about 30 billion yuan, and that over the next ten years the high-end brand Sahe plans to operate only 50 stores.
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