My Place Hotels relaunches conversion-friendly Trend brand
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Conversion activity is at its strongest pace in years, with Lodging Econometrics reporting U.S. conversion projects up 15% year over year in Q2 2026. My Place is entering the conversion space with a pitch of low capital disruption and minimal forced standardization, competing with recently launched conversion-friendly…
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- Hotel Dive FeedMy Place Hotels relaunches conversion-friendly Trend brand
My Place Hotels of America relaunched its Trend by My Place brand at its 2026 convention in Miami, introducing a three-tier platform that gives independent hotel owners and conversion candidates a path into a national franchise system without heavy capital requirements. The tiers include Trend Hotels for modern select-service properties, Trend Hotels & Suites for transient and extended stay properties, and Trend Inns & Suites for well-located upper economy and midscale properties. Franchisees gain access to My Place's central reservations, systems and technology, and national sales platform. The brand originally launched in June 2020 but was sidelined during the pandemic.