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Homestay Experience Trend: Meituan Homestay Launches Special Experience Tags

1reports1reporting sources2026-08-21Update

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Reflects the trend of accommodation industry shifting towards experience economy, offering key insights for OTAs and homestay operations.

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8月21日
  1. TravelDaily China
    Homestay Trends Shift: What Else Can Be Sold Beyond a Room?

    TravelDaily reports that the homestay industry is shifting from accommodation to experiences. Meituan Homestay data shows users staying 7+ nights grew nearly 30% YoY, with young users up 75%. Meituan launched 'Special Experience' tags covering 8 experience types in 136 cities; listings with such tags have occupancy nearly 3 times that of ordinary ones. Global OTAs like Expedia and Tripadvisor are also expanding into experiences.