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Choice's New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell
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Choice's shift toward asset-light operations and room growth could affect U.S. hotel supply, brand mix and corporate travel procurement options.
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9月10日
- Skift FeedChoice's New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell
Choice Hotels CEO Dominic Dragisich laid out three priorities at a Bank of America conference: restart U.S. room count growth, sell hotels it still owns to become more asset-light, and stop losing revenue share to rivals. Appointed CEO on August 31, Dragisich calls the reset "returning to our roots." Choice spent recent years buying brands such as Radisson and WoodSpring that needed tune-ups, developing Cambria and Everhome as model hotels, and culling underperforming properties, while room count growth slowed.