Radisson Hotel Group's AI transformation: Price match boosts direct bookings
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Radisson's AI initiatives demonstrate how hotels can leverage technology to boost direct bookings and operational efficiency, offering business travelers a more seamless booking experience and transparent pricing.
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- PhocusWire All NewsRadisson Hotel Group's AI transformation: Price match boosts direct bookings
Velit Dundar, VP of Global E-commerce at Radisson Hotel Group, shared insights on AI transformation in an interview with PhocusWire. The price match feature launched in July automatically detects lower rates on OTAs and matches them on Radisson's website, resulting in a +19% uplift in direct-channel conversion. In collaboration with Google Cloud and Accenture, generative AI automates ad creation and localization across 30+ languages, leading to a +22% increase in ad-driven revenue, +35% increase in return on ad spend, and +50% productivity improvement for media teams. AI has also nearly halved time-to-hire. Dundar emphasizes that AI should enhance rather than replace human hospitality, and…