Inner Mongolia's Heiyang Mountain "Coffee Plus Tourism" Scene Draws Autumn Visitors
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The case shows how light formats such as coffee combined with pristine landscapes can drive traffic to self-drive routes and rural destinations, offering lessons for companies watching rural culture-tourism operations, destination scene creation and self-drive tourism products.
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- China Tourism NewsInner Mongolia's Heiyang Mountain "Coffee Plus Tourism" Scene Draws Autumn Visitors
Recently, the "Buzai Majiu" cafe, known as "the loneliest cafe on the Hanggin grassland" and located in the Heiyang Mountain tourism resort in Debes Town, Horqin Right Front Banner, Hinggan League, Inner Mongolia, has drawn large numbers of autumn visitors. As the starting point of the "Most Beautiful Hanggin Grassland" self-drive tourism route, the Heiyang Mountain tourism resort has a 15-km scenic belt combining forests, grasslands, river valleys and cliffs. In recent years the resort has leveraged its ecological resources to deepen culture-tourism integration, creating new scenes such as the "Buzai Majiu" cafe and exploring a "coffee plus tourism" format, becoming a benchmark for rural c…