Hilton Signs 10 Spark by Hilton Hotels as UK Growth Gathers Pace
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The deal shows UK midscale and value lodging supply expanding through brand conversions, giving business travellers more options in secondary cities and logistics or manufacturing hubs while extending Hilton Honors coverage.
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- Hilton Stories RSSHilton Signs 10 Spark by Hilton Hotels as UK Growth Gathers Pace
Hilton announced the signing of 10 Spark by Hilton hotels across England and Wales, adding 672 rooms, under a strategic agreement with UK owner-operator AG Hotels Group. The properties span Cardiff, Coventry, Derby, Doncaster, Hull, Peterborough, Runcorn, Sunderland, Wakefield and Washington, with openings expected between late 2026 and 2028. Most sit near employment centres, transport hubs and logistics corridors. Hilton also signed with SMAR Hotels Ltd for Scotland's first Spark by Hilton in Dunfermline. Globally, Spark now has over 275 open hotels and more than 200 in the pipeline.