Beijing World Park Extends Free Admission to Year-End; Visitor Surge Boosts Secondary Spending
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The free-admission model validates the feasibility of 'free entry + in-park spending,' offering a reference for scenic spot transformation and surrounding commercial synergy, though operational costs and service pressure increase accordingly.
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- Pinchain TourismBeijing World Park Extends Free Admission to Year-End; Visitor Surge Boosts Secondary Spending
Beijing World Park announced it will extend its free admission policy until December 31, 2026. From July 12 to mid-September, the park received over 1.23 million visitors; first-month visitor numbers increased about 97 times year-on-year, secondary spending revenue rose over 60% compared to before free admission, surrounding mall revenue increased 20% month-on-month, and homestay orders rose 29% and 65% in two consecutive months. During the Mid-Autumn and National Day holidays and weekends, reservation-based entry will be implemented; on weekdays, visitors can enter by swiping their ID cards. The park will host events such as the Global Carb Festival, cultural markets, and winter ice-snow s…