Radisson and Finnair Form Loyalty Partnership
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Points reciprocity and status matching can increase the value of loyalty benefits for frequent travelers on Nordic and Baltic routes; corporate travel managers evaluating hotel-airline supplier integration and employee loyalty benefits should note the conversion ratios and invitation-only limits.
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- Business Travel NewsRadisson and Finnair Form Loyalty Partnership
Radisson Hotel Group and Finnair have formed a loyalty partnership allowing Radisson Rewards and Finnair Plus members to redeem points for flights and hotel stays. Radisson Rewards points convert to Finnair Plus Avios at 10 points to 1 Avios, and Avios convert to Radisson Rewards points at 3 Avios to 5 points. Finnair Plus members can match their status to Radisson Rewards; Radisson Rewards members will not be matched by Finnair Plus, but a selected number of premium and VIP members will receive invitation-only access to Finnair Plus silver, gold and platinum tiers. The partnership links Nordic and Baltic air travel specialist Finnair with Radisson Hotel Group's network of 1,600 hotels acro…