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Hotels face speed problem as video platforms reshape the booking journey
1reports1reporting sources2026-06-10Update
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Hotels must accelerate technology integration and operating model changes to respond to video-driven booking behavior shifts, or risk losing competitiveness.
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6月10日
- PhocusWire All NewsHotels face speed problem as video platforms reshape the booking journey
Video platforms are reshaping travelers' booking journeys, and hotels face a 'speed problem' as their technology systems struggle to keep up with changing consumer habits. A digital expert at Radisson Hotel Group highlighted that legacy operating models are ill-suited to the fast-evolving customer journey, necessitating integrated marketing, distribution, and revenue management, along with cultural change through partnerships.