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DMOs shift toward destination-as-a-service model in AI era
1reports1reporting sources2026-05-04Update
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AI is changing how travel information is accessed; DMOs must adapt to new roles to ensure accurate destination representation, critical for travel marketing and planning.
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5月4日
- PhocusWire All NewsDMOs shift toward destination-as-a-service model in AI era
As AI transforms travel discovery, destination marketing organizations (DMOs) are shifting from marketing entities to structured travel providers. SimpleView and Granicus analysis shows ChatGPT made nearly two million requests to DMO sites in eight days. DMOs need to optimize website schema, create unique content, and explore a 'destination-as-a-service' model, providing verified destination data via API or MCP.