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Amadeus and Myrealtrip Sign Global Agreement to Drive Travel Innovation
1reports1reporting sources2026-06-10Update
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Amadeus's partnership with a Korean OTA highlights its expansion in Asia-Pacific, enhancing services for online travel agencies through AI and non-air content, impacting competitive dynamics.
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6月10日
- Amadeus NewsroomAmadeus and Myrealtrip Sign Global Agreement to Drive Travel Innovation
Amadeus signed a global agreement with Myrealtrip, Korea's leading online travel platform, to expand cooperation in areas such as deploying AI-powered solutions, expanding non-air content (hotels and destination experiences), and exploring adoption of Amadeus Hey! traveler engagement solution. This supports Myrealtrip's growth and digital transformation.