HomeToGo links operational gains to internal AI use
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HomeToGo's case demonstrates that AI can not only improve internal operational efficiency but also significantly enhance financial performance. For the business travel industry, this showcases AI's practical value in customer service, marketing, and product development, potentially prompting more companies to accelera…
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- PhocusWire All NewsHomeToGo links operational gains to internal AI use
HomeToGo reported in its H1 2026 earnings that internal AI adoption has improved operational efficiency. With 100% of its workforce having access to 15 AI tools, customer email responses are three times faster and chat escalations reduced by 85%. AI-generated search ads drove a 44% lift in return on ad spend in tests, and video production costs cut by over 60%. New products are built in weeks instead of months. B2B business HomeToGo_PRO grew 250.5% YoY to €105.2 million, now 66% of total revenue.