2026 Shanxi Culture and Tourism Experience Season Launches at Yanmen Pass
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By using immersive scripts and NPC interaction to transform a traditional heritage sightseeing site, the event offers a reference operating model for destination product upgrades, customized group experiences and MICE content design.
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- China Tourism News2026 Shanxi Culture and Tourism Experience Season Launches at Yanmen Pass
On September 24 the 2026 Shanxi Culture and Tourism Experience Season launched at the Yanmen Pass scenic area in Xinzhou under the theme of traveling back to a dynasty. The event builds a "1+3" experience system: the main line "I am a general at Yanmen" plus three sections - the Yanmen Trial general's path, the Yanmen Encounter silver-note interaction and the Dream of Yanmen immersive performance - using en-route scripted tasks, fixed immersive performances and全域 NPC interaction. Visitors become "Yanmen recruits" for a two-to-three-hour immersive journey. Hosted by the Shanxi Provincial Department of Culture and Tourism and the Xinzhou Municipal People's Government, the event places interac…