HX Expeditions Holds 2026 International Brand Day in Shanghai, Unveils New Season
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A polar expedition cruise operator is increasing investment in China and releasing a new season, so business travel and premium leisure channels may watch product supply, Chinese-language service, and partner policy changes.
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- Pinchain TourismHX Expeditions Holds 2026 International Brand Day in Shanghai, Unveils New Season
Pinchain Tourism reported that HX Expeditions held its annual flagship '2026 International Brand Day' in Shanghai on September 10-11, coinciding with its 130th anniversary, with over 300 travel trade partners, media, and new-media guests. The event shared IAATO official data, Antarctic expedition knowledge, science education, immersive VR experiences, and released new 2028/2029 season itineraries. HX Asia-Pacific commercial vice president Joe Zou said China is a core strategic market, with plans over the next three to five years to deepen channel cooperation, Chinese-language expedition team service, destination development, and China team investment.