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The Red Ocean of Content: Who Still Makes Travellers Move?

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For OTAs and travel marketers, the article provides insights into the creator economy, AI applications, and community building, helping to understand how to effectively use content to drive bookings.

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9月4日
  1. Web in Travel
    Klook's Creator Program: Surviving the Red Ocean of Content

    Klook hosted Kreatorverse 2026 in Phu Quoc, discussing challenges in the creator economy. Executives emphasized that human judgment, community, and authenticity are scarce resources in an era of AI-generated content abundance. Klook converts content into bookings through Kreator Shops and maintains long-term relationships through community.